Posted 03/13/2020 by
Customer experience (or CX) is a buzz word that has taken over the industry in the last couple years. And heads up - it is here to stay. This is something your business NEEDS to focus on in 2020 and beyond. So let’s break it down. We know every business is focused on providing excellent customer service to their customers. Because most businesses are already pros at providing customer service, it’s easy to use the same theory as the basis for crafting your customer experience strategy. Customer experience is all about how you can take that service to the next level - and truly offer an extraordinary experience to your customers as they complete the purchase journey.
Posted 02/19/2020 by
It’s safe to assume we all know the benefits of attending events like trade shows, or hosting customer events at exciting venues. Events are a great way to put your brand in front of potential customers and network with industry professionals. But an event often is only as good as the follow-up plan that goes with it. Sounds simple, but post-event nurturing of leads can be the most challenging part of hosting a successful event.
Posted 01/25/2020 by
Social media marketing is an integral part of a modern business. When done right, it helps increase brand awareness, generate leads, and foster relationships with customers. When done poorly, it can negatively impact customer perceptions and hurt your brand. With ever-changing social trends and epic Twitter smackdowns, it can seem daunting to create consistently good, quality content. However, using social media is essential if you want to stay relevant with your customer base, no matter what industry you’re in. Personally, I scope out the Instagram page of companies before I buy anything from their brands. For many people, that’s the quickest way to get a pulse on a brand. You can tell a lot about a company (or even a person!) from a social media page. For example, are disgruntled customers tweeting at the brand, or leaving nasty comments about not receiving their orders on time or getting a defective product? Comments like those might cause you to question making a purchase. Understanding this is a key part of your overall marketing strategy.
Posted 01/04/2020 by
Here at ScanSource, we’re no strangers to sending emails. A good portion of you (we hope) currently subscribe to, and read, our email communications. So, it’s time we address the ominous question, “Is email dead?” Before attempting an answer, we all need to consider what we want to achieve by sending emails.
Posted 09/13/2019 by
Healthcare risks are frightening. A baby is misidentified at birth, or when being discharged from the hospital to go home. A patient is given the wrong medication, and has an allergic reaction. A message doesn’t get from the medical staff to a doctor in sufficient time to deal with an emergency. These are only three of the risks that can be reduced in—or even eliminated from— today’s healthcare settings, simply by using the right barcode scanner. But how do you choose the right scanner for your customer? Looking at how they’ll be employed is a good place to start.