by Monique Hodges, Cisco Partner Success Manager for Customer Experience
November 12, 2021

In the world of technology, one thing stands above all other factors when it comes to securing and retaining customers’ undying loyalty, and that’s customer experience. Dubbed “CX” for short, customer experience is one of the easiest ways to snag your customer’s heart and speak to their soul – but it’s also one of the easiest things to lose in the pursuit of other goals. As more customers move to Software as a Service (SaaS) and recurring revenue opportunities, customer success means moving to a lifecycle sales approach, thinking holistically about end user needs, and having a distribution partner to support you in answering those needs. That’s why right here, right now is where you can build customer relationships for the long haul – with ScanSource by your side.

ScanSource makes CX easy for you with value-added services, practice development, dedicated resources and team members who are focused solely on supporting your business. Our business development and CX leads partner with you in a customized, true-to-you way that helps you outline and achieve your long-term business goals. Nowhere is this more apparent than in our Cisco Customer Experience.

 As a dedicated Supplier Business Development Specialist, I work with partners day in and day out to be their #1 resource for CX support in their Cisco practice. As part of the Cisco ScanSource team, my daily mission is to improve customer retention, maximize CX as a main differentiator for us and our partners, and support the digital transformation of partners of all shapes and sizes. Simply put, CX is about the value we provide to customers and the support we give them in achieving their business goals and retaining their end users. That is the foundation of a long-running partnership. 

ScanSource CX for our Cisco partners means that we meet customers where they are, plan and execute their Cisco practice development, and help them achieve higher margins and boost their recurring revenue. We provide truly tailored resources and training, Cisco certification opportunities, and knowledge expansion designed to optimize customer success, while driving use, adoption, expansion, and renewals on both software and services. ScanSource CX is designed to have the downstream effect of improved CX for our customers with their own end users.

Our dedicated Cisco CX team can easily help quantify the opportunity you may be leaving on the table. With that information, we provide you a personalized business roadmap for growth and practice development, adding value and supporting you every step of the way. Together, these enablement elements maximize your profits, margins, and potential. Improving CX posture as a Cisco and ScanSource partner also gives you the ability to sell and manage your business proactively – so you’re always thinking ahead, never falling behind[1] [2] [3] [4] , or reacting to unanticipated problems.

Partners who get their customer experience specialization through Cisco and ScanSource are positioned to move to a lifecycle approach to selling, while ensuring that their end users are supported throughout that cycle – making CX a gift that keeps on giving for both partners and end users.